The Best...
10. Wreck-It Ralph
It would seem an 8-bit image would be the only way to go in teasing a movie about a videogame character but that still doesn't make it any less effective. This was the initial teaser for Wreck-It Ralph and no others seem necessary. It gets the point across loud and clear, and even if you had no idea what the movie is, an angry 80's retro gaming face is just about the best way to get kids (and probably some young adults) interested. It also doesn't hurt that it just looks cool.
9. Casa De Mi Padre
It seems like ages since Will Ferrell's starred in a truly hilarious film and I have no idea if this is one or not, but the one-sheet stands as a great example of why an artist's (in this case the great Akiko Stehrenberger) brush always trumps photoshop. Some probably can't stand that folded, retro worn look so many posters are adapting these days, but I'm not one of them. It definitely fits here. Trying to make this look like a Spanish epic or Spaghetti Western poster was unquestionably the right move. And it actually kind of succeeds in making me want to see this, which is no small feat.
8. Django Unchained
We could have a whole discussion about how this minimalistic Saul Bass-inspired design is being done to death, but the reason it's being done to death is because it works. The bright red, the chain and two silouettes gets the job done. It helps that you have a film that basically sells itself by just the name of the director attached. A messy, cluttered cast poster would have been a huge mistake and the advertising department deserves credit for realizing it. You'd expect to see this hanging on someone's wall rather than in a movie theater, which is the hallmark of a great design.
7. Moonrise Kingdom
Could this one-sheet have possibly captured the visual scheme of Moonrise Kingdom (or basically any film written or directed by Wes Anderson) any better? Yeah sure I know it's really wordy but that cursive font just adds to the storybook look and feel. This could easily BE the cover of any of those books Suzy brought on her getaway with Sam.
6. V/H/S
It's always fun when a poster can say two things with a single image and still have it look good in the process. Glancing at it once isn't enough as you almost have to do a double take to see the skull. Or maybe you saw the skull first before realizing they were tapes. Either way, considering V/H/S/ is a low budget, found-footage anthology horror film, I'd say this sells the movie as well as possible.
5. Zero Dark Thirty
Talk about risky. This might be the first instance of a movie's poster redacting its title, but it's hard to deny the creative experiment wasn't a success in generating interest and mystery, not to mention tying into the actual film. It is a teaser but that there isn't a single star shown or director mentioned when they had plenty to brag about is an unusual show of restraint in this era of over-the-top marketing. Only the web site is completely visible and I'm willing to bet traffic's been busy.
4. Looper (American and French Versions)
My most anticipated film of the year, which I'm still waiting on pins and needles to finally see, had two of the year's best one-sheets. While I slightly prefer the Drew Struzan-inspired French version both are equally impressive and artistic in their own way, with one emphasizing the time travel duality theme with mirror images of JGL and Willis, while the other is all about the action.
3. Killing Them Softly
It may have had the worst title of the year and bombed hard at the box office, but at least Killing Them Softly produced some great posters (also see below). This one's the best. It may not tell you anything other than it'll be be a murderous splatterfest but that suffices when the visual scheme is this arresting. Great mix of colors and you have to respect any poster designer with the guts to shoot Lady Liberty through the head.
2. The Cabin in The Woods
It isn't often you see a modern movie poster incorporate or pay homage to a classic work of art, then somehow manage to do it in a way that's not only looks original and inspired, but directly relates to the film in question. I may have been less enthusiastic than most in my assessment of Drew Goddard's The Cabin in the Woods but I couldn't possibly be more enthusiastic about this print by Phantom City Creative, a clever take-off of MC Escher's "Staircase." In both idea and execution it's almost as clever as the famous piece that inspired it.
1. The Master (American, French and Turkish versions)
And The Worst...
Don't ever cross Alex Cross because he's Alex Cross and you shouldn't cross him. Get it? It's his name!
Look familar? You know a poster's in trouble when even two Amanda Seyfrieds can't save it.
Tom Cruise is Tom Cruise in Tom Cruise: Cruise Control.
Is this busy or what? I never thought I'd feel nostalgic for a Schwarzenegger poster but now here's another area where the original's starting to look better and better. Great shot of Beckinsale though.
It's a shame because the alternate poster for this is kind of over-the-top cool in all the ways this isn't. With this much fire you'd think it was a sequel to Backdraft.
Taken 3 starring Nicolas Cage
For such a high-profile release the entire series of Hunger Games posters sure were lazy and underwhelming. But those ridiculous hanging portraits put this one over the top.
Well, at least it's over. We'll never have to look at another one of these again.
The Avengers poster looks exactly like you'd expect The Avengers poster to look like. I was hoping they wouldn't do that. A photoshopped disaster that unfortunately does get the job done in selling the movie. But it deserved better.
I have a theory that no movie characters own electric toothbrushes. This needlessly airbrushed image of Leslie Mann apparently doesn't contradict that. The less said about Paul Rudd on the toilet with an iPad the better.