Director: Hikari
Starring: Brendan Fraser, Takehiro Hira, Mari Yamamoto, Shannon Mahina Gorman, Akira Emoto, Kimura Bun, Sei Matobu, Misato Morita, Tamae Ando
Running Time: 110 min.
Rating: PG-13
★★★ ½ (out of ★★★★)
Rental Family features a fascinating premise that takes a bit to come completely into view, but once it does, the film starts asking the same questions we do, with surprising answers. It also provides further proof that the Brendan Fraser comeback is still in full effect, with the actor tackling exactly the type of role we hoped he would post-Oscar win. His likability and charisma makes him the ideal foil for an unusual concept that's even easier to envision as a series with a creative lifespan longer than this picture's designated run time.
If there's a complaint you could level, it's that there's no way to explore every moral and philosophical consequence of the title service, which does actually exist. But director/co-writer Hikari nearly covers all those bases with characters aren't who they say or think they are, creating their own distorted realities in a misguided attempt to protect those closest to them. And by facilitating lies that cause more harm than the truth ever could, the profiting company proves how the road to hell can really be paved with good intentions. We cringe as manipulative machinations meant to provide comfort cross a line our good natured protagonist grows increasingly uncomfortable with.
Struggling American actor Phillip Vanderploeg (Fraser) is looking for work while living in Tokyo, where he's resided since starring in a popular toothpaste commercial seven years earlier. Taking thankless roles as he waits for a bigger break, he's approached by Shinji (Takehiro Hira), who owns "Rental Family," a company that hires actors to play stand-in family members and friends for prospective clients. In Phillip, Shinji sees a white American capable of filling a specific niche, and however uneasy the unsuspecting applicant feels about the gig, it's still money.
After a rough first assignment, Phillip's next hired to act as the estranged father of young, half-Japanese girl Mia (Shannon Mahina Gorman), whose single mother Hitomi (Shino Shinozaki) needs him to get her enrolled in a prestigious private school. He'll also split his time as a journalist profiling Kikuo Hasegawa (Akira Emoto), a retired actor with dementia whose daughter Masami (Sei Matobu) wants him interviewed before he completely loses his memory. As Philip forges a bond with each, he realizes how a thin a line he's walking with their emotions, while also recognizing there's a lot left to understand about a culture he already assumed to know. But ultimately, they'll have just as much to learn from him.
Just the thought of a film centered around an American actor doing commercials in Japan immediately invokes comparisons to Bill Murray's character in 2003's Lost in Translation. But the difference is that starring in these ads isn't quite the punchline it was then, with many respected, big name actors now taking these jobs as a side hustle to bank supplemental earnings. Only Phillip isn't one of them, as we quickly get the impression that's his primary source of income and opportunities are drying up, causing shame and frustration.
Similar to Murray, but less cranky, Fraser excels at conveying that sense of depressive dislocation that takes hold when you're living in another country, or even just in different surroundings. And he does it by subtly projecting in Phillip the awkward look and feel of someone who arrived the previous day rather than seven years ago. So it's easy to see how this unusual job offer would pique his curiosity, allowing him to perform and connect with people who just want to be seen.
Early on, Rental Family employee Aiko (Mari Yamamoto) shares with Phillip why she does this, rationalizing that it fills an important void for sad, desperate clients while allowing the performers to feel needed in return. On the surface it almost makes sense, but those words will come back to bite her and company owner Shinji, who's living a lie of his own, until the bottom falls out, with damage far exceeding both their pay grades. And much of that is due to Phillip, who's justifiably unable to separate himself from these extremely personal assignments.
Optimistically hoping to make a difference and for these clients to appreciate him in return, Phillip gets the hang of it when playing groom to a closeted lesbian with traditional, controlling parents who's looking to secretly run away with her wife. But the company's real purpose, aside from making money, comes in enabling people to circumvent tough, necessary decisions by introducing giant lies that bury their problems. And it's only when the facade comes tumbling down that Hikari and co-writer Stephen Blahut's script can fully explore the messy truth.
While the film's trailers and commercials imply that everything revolves around Phillip's relationship with young Mia, what's most remarkable is how Fraser and a precociously superb Gorman convey their naturalistic father-daughter dynamic with far fewer scenes together than expected. And yet there's this real arc that develops as Mia slowly warms up to the idea her "biological father" may be sticking around this time.
By hiring Phillip to give Mia some semblance of an adult male figure in her life, the mom's clearly playing with fire. Even worse, he'll inevitably be blamed for whatever goes wrong, even when doing exactly what he's hired for. But the bigger issue is what becomes of Mia once he leaves or if she somehow finds out the truth. It's one thing pulling the wool over unsuspecting adult eyes, but toying with a child's emotions enters unconscionable territory, regardless of intent.
An equally serious set of challenges accompany Phillip's friendship with the elderly Kikuo, most of which involve boundaries related to his health and care. It's another delicate issue this flawed company can't navigate, with the heat again falling on the one person too empathetic to treat this as a mere performance. At first, we're left guessing how this secondary sub-plot ties into the A-storyline, wondering if the film's time would be better spent focusing exclusively on Phillip's bond with Mia. But we're proven wrong as a moving sacrifice involving Kikuo becomes major catalyst for what occurs in the final act.
The ending is notable for its restraint, as both Rental Family's clients and employees must come to the realization that this system is delivering the polar opposite of what's promised, hurting nearly everyone in the process. They may not know how absurd their behavior is, but the film does, culminating in a moving catharsis full of surprisingly logical twists that reveal both the best and worst in humanity. That Hikari accomplishes this without pouring on the schmaltz can be attributed to her deft touch, but also Fraser's earnestness, which has rarely served him better.




















